Premium Fruit Flavours Boost European Carbonates
Unfortunately for drinks brand developers, consumer trends in beverages are not always consistent. Despite widespread concern over sugar content and synthetic additives in carbonated options, energy...
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In Battle for Pakistani Youth, Coca-Cola Gains Share by Cultivating Local Stars
The Coca-Cola Co and PepsiCo have long battled for supremacy in cola carbonates, both in the US and abroad. While the domestic battle has reached a ceasefire amidst declining volumes for both...
View ArticleCaleb Kola Seeks Craft Positioning to Win Back Millennials
With Caleb Kola, PepsiCo has added yet another carbonated beverage brand to a list of new products that includes energy/juice blend Mtn Dew Kickstarter, Mtn Dew Baja Blast, Real Sugar Pepsi, and the...
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Will SodaStream’s Re-Focus Finally Expand Sales?
After a third-quarter earnings call revealed a net income decline of 42%, SodaStream acknowledged the error in positioning its line of machines and syrups as “home soda makers”. Amidst the fast decline...
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It’s Time to Go Back to School in the UK – but Not for Ribena
It’s that time of the year again when parents take to the high street, kids in tow, to stock up on those school essentials and begin to rack their brains for creative food ideas for their children’s...
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What Might Be the Impact of an Australian Soda Tax?
With the implementation of high profile sugar and soft drinks taxation in France in 2012, in Mexico in 2014 and Berkley, California in January of this year, the global debate concerning the purpose...
View ArticleWhy Are Diet Colas Doing So Well in Western Europe?
While diet cola carbonates have seen sharp sales declines in key markets like the US, diet colas are continuing to grow in much of Western Europe. Negative publicity surrounding the safety of...
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PLMA Show 2016 Beverages Recap
The PLMA (Private Label Manufacturers Association) hosted its Private Label Trade Show from 13-15 November this year in Rosemont, Illinois. Over 1,300 exhibitors from 40 countries representing the...
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